Nonprofit Branding: Pompous Ass? Or Articulate Professional?

Are you a Super Cool Big-Word Person?  A Jargon Junkie? Don’t you know professional jargon may earn a smug nod of appreciation from those who also take jargon baths – but it also gets a WTF? reaction from everyone else. I think those fancy-ass words that seem so elite to the user are actually bred by […]